Note: This is a guest post by Hannah Findlay of Custom Labels. The author’s views are entirely her own and may not reflect the views of Infopixi Blog.
Starting a new business is a challenging task. Usually, it starts with an idea which needs to be developed into a fully functioning business. Whether it’s a product or a service, it takes time, patience and a well-developed strategy to become a success. Though there’s not only one road to success, there are some steps new business owners should follow to create brand identity and awareness about their business.
If you already have a killer business idea, the next step is doing market research. This step will help you evaluate your future competitors, and position yourself in the marketplace. While doing so, you should figure out your unique value proposition, and think about presenting your business to the target audience.
The question you should ask yourself during this step is what is your advantage over your competitors? Whether it’s a lower price, 24/7 customer service, or a more quality product, you should incorporate your values when presenting your business to the customers. This step will also help you get a clearer picture of the customer needs.
Once you figure out your customers’ needs, and your advantages in the marketplace, you should start creating your brand identity.
Brand identity is a set of visual elements which communicate a message to your audience. The key elements of brand identity are logo, packaging, uniforms and business cards. The message you want to communicate to your target audience should be clear and consistent throughout all channels, and all of the previously mentioned elements.
Creating a strong brand identity will make your product or service recognizable in the marketplace, and eventually, create customer loyalty. When creating your brand identity, you should choose appropriate shapes, colors, and fonts that will represent your business.
Your design also depends on the industry you run your business in. If you run your business in the entertainment industry, the common rule is to choose brighter colors, whereas the finance industry requires more professional colors and shapes, to give a sense of trustworthiness.
Check out the infographic below and get some useful tips on creating a strong brand identity for your business.