You have already counted upon some of the ranking factors that can significantly improve your search engine results positions, however, you might be struggling to reach page 1. Well, it’s not easy to understand what factor works for you and what factor to pick and work upon when there are more than 200 Google ranking factors.
Certainly, choosing the right SEO strategy can be a daunting task. Should you work upon your backlink info? Should you modify keyword targeting strategy? Among the plethora of factors, one that’s often ignored is organic click-through rate (CTR) which search engines consider as indicators of relevance and quality.
Achieving higher click-through rate brings improvement in rankings and specifically on long tail queries. And not only, improvements in rankings but also, optimizing for higher CTR attracts more clicks that leads to increase in traffic, conversions, and sales.
From writing attention grabbing headlines, intriguing meta descriptions to engaging rich snippets (can be identified from HTML markup language), all contributes to lifting up CTR. If crafted carefully, your title tags (ideal length 54 characters long that keep it safe from truncation) carry the immense potential to improve your organic CTR. Character length, keyword choice and query match should be kept in mind while framing title tags.
Another important factor that influences CTR is URL. While structuring URLs, always pay attention to the folder structure, breadcrumb navigation snippets, query match and word choice; combining all appropriately can bring about a significant improvement in organic CTR.
Moving ahead, let’s take a look at some other important factors that will help you boost your organic CTR.
Image Credit: Search Engine Land