As the marketer, we’re always researching what inspire people to share and what kind of posts are likely to get more likes, comments, and shares on Facebook. Men and women both have different interests and opinions. Women are 5% more likely to share inspiring stories, beautiful pictures, pictures of food and meme, according to the new research by Frac.tl
Men and Women both are equally likely to share funny videos, articles, and news content. However, men are more likely than women to share political content and satirical news.
Image Credit: Frac.tl
The most interesting part? Both enjoy a good laugh by sharing funny videos.
How to use this data for better marketing on Facebook?
First, identify your audience. What your audience is made up of? Who are they? Think about your audience and share what they love. If men – share more political content, if women – share more inspiring images and food picture. If there is a mix – funny content will perform best.
Experiment with different kinds of posts and get complete stats by looking into Facebook Page Insights. Always remember, your recipe for success on Facebook is sharing posts that are valuable and interesting to your audience. KEEP SHARING!!
Note: Frac.tl surveyed 2,000 people about what they share on Facebook.