By nature, people love visuals. According to a study, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. It means, any information you want to share and communicate is better shared and communicated in the form of visuals such as images and infographics.
Image Credit: TheNextWeb
As a marketer, it’s important to understand these statistics and exactly how you can get most of your marketing efforts by using visual content in your marketing campaigns. Visual content is a great way to tell your brand story, highlight and explain new features, better represent information and engage the audience.
When you think of visual content, what comes to your mind?
Visual content can be broken down into following 10 types:
- Images: An image is a visual representation of something. Integrating images into your content marketing can help you engage your audience and boost how they remember you.
- Infographics: They are one of the most popular forms of visual content that allow you to represent information and stats into a meaningful and easy to understand manner.
- Gifographics: A popular form of infographics, that allows you to place animations inside an infographic.
- Memes: These are the images with quotes and captions that are used to capture viewer’s attention.
- Presentations: They make storytelling easier by allowing you to create text or image based slides that can be shared online via platforms such Slideshare.
- Videos: Videos are a great way to present information or your product/service in a more compelling way. They are also mean to earn natural backlinks that help boost your SEO.
- Everything that meets the customer’s eye: Such as logo, signage, sales tools, vehicles, uniforms, and business cards.
- Screenshots: With screenshots, you can explain the working of your product or service. They can also help you show testimonials, reviews, comments from social media, forums etc. about your brand.
- Statistics & Data Visualization: These types of images are useful to represent complex data and theoretical concept into easy to understand representations.
- Call to Action: CTAs are the buttons or tiny visuals that are used to capture a customer’s attention and encourage them to carry a specific action on your site such as buy a product or subscribe to the blog posts.
Simply put, if you create and share beautiful, easy-to-understand visual content, you can create a memorable connection with the customer and make them buy your product or service.
How do you leverage visual content as a blogger, marketer, or business owner? I would love to hear in comments. Please share.